What is Keyword Research?
Keyword research is the fundamental first step of every successful SEO strategy. It is the systematic process of identifying and analyzing the search terms that your potential customers use to search for products, services, or information in your industry.
Professional keyword research goes far beyond simply collecting search terms. It includes analyzing search volume, competition intensity, user intent, and seasonal trends. The result is a strategic roadmap that shows exactly where the greatest opportunities lie for your business.
Our experts at Dortmund SEO use advanced tools and years of experience to find keywords that:
- Combine high search volume with realistic competition
- Reflect the right purchase intent of your target audience
- Have local relevance for the Dortmund market
- Offer long-term growth potential