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Free keyword audit · No obligation

Keywords That Bring Dortmund Customers — Not Just Traffic

We uncover the exact terms your ready-to-buy Dortmund and Ruhr-area customers search for — high commercial intent, achievable difficulty — and hand you a content plan you can start executing today.

  • 3000+ terms analysed
  • Search intent classified
  • Ready content map
  • Ahrefs + SEMrush

Why "keyword research" isn't "a keyword list"

Any tool spits out a list with search volume. Real research tells you which terms are searched by people ready to buy, which ones you can actually rank for within 6 months, and which will just burn your budget.

We combine Ahrefs, SEMrush and Google Search Console with real understanding of the Dortmund market — from Ruhr seasonality to how local buyers phrase queries (Hörde, Aplerbeck, Kaiserstraße, Kreuzviertel) — so you get keywords that convert.

80% of "high volume" keywords don't convert

The best keyword isn't the biggest — it's the one with clear buying intent and difficulty you can actually beat. We separate the two for you.

Our 4-step process

1

Market scoping

Study products, customers, top 3 Dortmund competitors — seed list of 300–500 terms.

2

Expand and refine

Expanded via Ahrefs / SEMrush / PAA / Suggest, filtered on ROI potential.

3

Intent and difficulty

Score each keyword: intent, KD, local volume, conversion potential.

4

Actionable content map

Table: keyword → page, suggested title, meta description, anchor text.

What you get

Spreadsheet with 300+ terms

6-month content map

Competitor gap analysis

60-min strategy call

Why the right keywords change everything

Every SEO decision after this depends on this phase. Wrong keywords = months of work with no result. Right keywords = qualified traffic and real customers within months.

Frequently asked questions

How many keywords will I target?

Depends on site size, but most Dortmund clients start with 30–50 core keywords across 10–15 pages and expand from there.

Do you cover German and English?

Default is German (Dortmund market). We also cover English when your target audience is international or your niche keeps English vocabulary (e.g. B2B tech).

How long does the full research take?

Full delivery in 5–7 business days. The free audit (15 quick wins) within 24 hours.

What is "search intent"?

Intent = what the user actually wants. "Best dentist in Hörde" is commercial. "How do implants work" is informational. The first brings customers, the second brings readers. We separate them.

Do you refresh the keyword list?

Yes — quarterly free refresh for retainer clients. Markets shift and keywords shift with them.

Which tools do you use?

Ahrefs, SEMrush, Google Search Console, Google Keyword Planner, AnswerThePublic — plus real human understanding of the Dortmund market (Hörde, Aplerbeck, Kaiserstraße, Kreuzviertel).

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