What is Link Building?
Link Building is one of the most important aspects of Search Engine Optimization (SEO). It refers to the process of acquiring hyperlinks from other websites to your own. These backlinks act as "votes of confidence" in the eyes of search engines, particularly Google, signaling that your content is valuable, trustworthy, and authoritative.
However, not all links are created equal. Modern Link Building focuses on quality over quantity. A single link from a highly authoritative, relevant website can be worth more than dozens of low-quality links. Our Link Building strategies prioritize acquiring links that genuinely improve your website's authority and deliver long-term SEO value.
Our experts at Dortmund SEO use white-hat, sustainable Link Building techniques to help you earn backlinks that:
- Come from high-authority, reputable websites
- Are contextually relevant to your industry
- Use natural, diverse anchor text
- Drive qualified referral traffic to your site