What is On-Page Optimization?
On-page optimization (also called on-site SEO) encompasses all SEO measures that are performed directly on your website to achieve better rankings in search engines. Unlike off-page factors, you have full control over all optimizations here.
Professional on-page optimization goes far beyond sprinkling keywords. It includes strategic improvement of meta tags, heading structure, content quality, internal linking, URL architecture, and technical aspects such as loading speed and mobile optimization.
At Dortmund SEO, we analyze every aspect of your website and implement proven on-page strategies that:
- Help search engines better understand and index your content
- Significantly improve user experience
- Increase your conversion rate through better structure
- Identify and fix technical problems
- Generate better long-term rankings and more organic traffic